Category Archives: Articles

10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday

In SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show

How Often Does Google Update Its Algorithm?

In 2018, Google reported an incredible 3,234 improvements to search. That’s more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all

How to Explore a SERP Feature Strategy with STAT

This post was originally published on the STAT blog. Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything

The New Moz Local Is on Its Way!

Posted by MiriamEllis Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale… Announcing: the new and improved Moz Local, to be rolled

SEO & Progressive Web Apps: Looking to the Future

Practitioners of SEO have always been mistrustful of JavaScript. This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content which is heavily reliant on JavaScript has historically been poor. But it’s also habitual, born of a general wariness towards JavaScript in all its forms that isn’t based

Can You Reverse A 301 Redirect?

The short answer is “yes.” You can reverse a 301-redirect, even though it’s technically permanent. The long answer, though, is that this change may not work the way you’d expect or hope, and it could even make your problems worse. Let’s explore the long answer with four real-world scenarios … First: A note and a

Visualizing Speed Metrics to Improve SEO, UX, & Revenue – Whiteboard Friday

We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today’s Whiteboard Friday, Sam

An SEO’s Guide to Writing Structured Data (JSON-LD)

The Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page