Tag Archives: Whiteboard

The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!  With this edition of Whiteboard Friday, we’re kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It’s our hope that this will serve as a helpful

How to Use Domain Authority for SEO – Whiteboard Friday

Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week’s edition of Whiteboard Friday, we’re delighted to welcome Cyrus Shepard as he explains both what’s new with the new Domain Authority 2.0 update, and how to best harness its power for your

7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday

From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you’re performing an audit on your backlink profile. In this

What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version in

4 Ways to Improve Your Data Hygiene – Whiteboard Friday

We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard

Using STAT for Content Strategy – Whiteboard Friday

Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes

Redirects: One Way to Make or Break Your Site Migration – Whiteboard Friday

Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week’s Whiteboard Friday, Kameron Jenkins breaks down the rules of redirection for site migrations to make sure your

Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your